Are you a real traditionalist? For instance, will you be sending out the hefty and classic wedding invitations that contain all of the different reply cards and details for the wedding day? Maybe you’re a bit “alternative” and prefer a totally unique mailer that limits the amount of paper and/or postage used for the wedding invitations?
Whatever sort of style you have, there is going to be an enormous array of different wedding invitations to match your taste. This is because weddings are becoming a far more personalized and customized issue and it is rare to attend two weddings that are alike.
Generally, the uniqueness of a wedding day is established with the first mailing connected to the event. For some it is a save the date card or the invitation to an engagement party, but for many more it is the actual wedding invitation. This is the set of documents that provides guests with all of the information that they will need to know what to expect on the wedding day.
For example, if your wedding is going to have some sort of “theme,” the wedding invitation is going to have to reveal it. This might be something as simple as the color scheme for the entire day, but it might also tell people whether the affair is casual or very formal. This is most easily expressed through choices in card stock and inserts.
Consider that a wedding with a “beach” theme will have some sort of indication of that on the actual invitations, envelopes, etc. The wedding with a “black tie” format, on the other hand, will be able to be easily recognized by the format of the invitations used as well. When a wedding is this formal, it is essential to be sure that all of the subsequent mailings match, but a good supplier is going to have everything necessary and will make this very easy to achieve.